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OUTSMART YOUR BRAIN

WHY LEARNING IS HARD AND HOW YOU CAN MAKE IT EASY

Highly informative and inspiring: a must-read for students of any age.

A cognitive scientist tackles learning.

In this “user’s guide to your brain,” psychology professor Willingham aims to show readers how to “fully exploit its learning potential.” He begins by addressing the three “tasks” that make up the bulk of education—listening, reading, and taking tests—and suggests ways students can perform each one more effectively. The author’s advice ranges from the big picture (during a lecture, listen for verbal cues that denote the hierarchical organization of material) to the granular (sit in the front row of a classroom, since “there is less chance that someone in front of you will do something distracting”). He provides an illuminating comparison between taking notes longhand versus on a laptop, explaining how the brain processes information differently according to which media is involved. The book is similarly comprehensive about test-taking, moving from the common sense (read each question carefully) to the less obvious (to reduce pre-test anxiety, students should reduce their consumption of caffeinated drinks). Throughout, Willingham masterfully synthesizes the relevant research for practical application. For example, he cites studies showing that people “remember a little more each time they attempt to remember,” particularly if they leave a few minutes between each attempt. So, if an answer eludes you on a test, try again in five minutes, returning to the question at intervals until your time is up. Willingham lays out his recommendations in admirably clear prose with a logical structure, and he includes numbered “tips,” with essential points rendered in bold. Each chapter ends with an equivalent set of tips for teachers. The author also addresses a more personal obstacle to learning: students who, perhaps because of family background, don’t feel like they truly belong in school. On this subject, the author is both eloquent and encouraging.

Highly informative and inspiring: a must-read for students of any age.

Pub Date: Jan. 24, 2023

ISBN: 978-1-982167-17-2

Page Count: 336

Publisher: Gallery Books/Simon & Schuster

Review Posted Online: June 1, 2022

Kirkus Reviews Issue: Sept. 15, 2022

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MASTERY

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...

Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.

The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.

Pub Date: Nov. 13, 2012

ISBN: 978-0-670-02496-4

Page Count: 320

Publisher: Viking

Review Posted Online: Sept. 12, 2012

Kirkus Reviews Issue: Oct. 1, 2012

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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